“I just can’t. It’s too much.”

If you’re in this industry (and probably any modern-day industry, for that matter), then you’ve probably heard yourself saying this when thinking of all the information that streams through the digiscape. It’s completely overwhelming and makes many of us question our sanity for choosing to deal with it in the first place. However, the resolution to said stress happens to stream from the same source as this obstacle.

They’re called apps. And they’re actually useful.

It’s nothing new that utility apps are incredibly powerful (although it is slowly becoming more true as the amount of apps continues rising to ridiculous amounts). According to the CEO of User TechnologiesJan Beranek, there are several apps that can simplify your ability to handle all of the information overflow that you must deal with on a day-to-day basis. Whether it’s because you are in PR, manage social, execute on multiple brands or just enjoy staying ahead of the game, then here is the solution that he’s prepared for you:


It all starts with IFTTT (If This Then That). Here you can build recipes based on the apps that you use, recipes that do the tedious tasks for you. You’ll see what we mean…

First comes Feedly…

Download it and utilize its RSS-based feed relentlessly. Craft sections based on interests for the sake of organization and begin perusing. All of your important websites, all fed into the same dashboard. So, you can basically check out snippets of content and decide which you’d like to read further. Separate the sound from the noise, so to speak – hear what’s good. And, when you find an article you’d like to read, you highlight it.

If I highlight an article on Feedly, then send it to Pocket.

The above recipe on IFTTT will send that article that you wish to read to Pocket, which is an app that allows for offline reading. Now, when you are commuting (let’s say you take the metro), you have what to go through. Otherwise, it’s perfect anyways because the full article is shown in a simplified version that does not require mega-downloading speed or anything like that. Read those articles and see what truly stands out. When you find it, you can do one of two things…

(1) If I mark an article as read on Pocket, then send it to Evernote.

Your future self will thank you for this recipe. Evernote is a digital notebook storage system that will save everything you’ve ever read. Sure, that may not sound incredibly useful, but when you consider the fact that it’s searchable, then we’re on a whole ‘nother level. This way, you can always find the things you wish to reference, re-read or pass along.

(2) If I favorite an article on Pocket, then send it to Buffer.

This recipe is for social. Buffer is amazing because it posts content to your social networks at optimal times for your followers. That great piece of content you read? Yea, it will be posted on your behalf at the times when your followers are most likely to see it. Buffer, for the win.

Together, these five apps will ensure that you know what’s happening at all times (or at least get pretty damn close). Try it out and let us know how it goes.