Have you ever noticed the different personalities within Starbucks while getting your caffeine fix? Designer Alejo Malia, based in Madrid, Spain, created “Starbucks ICONS” as an homage to the 60 million customers that pass through each week.  Layering the original design, Alejo subtly depicts characters like the hipster and the self-obsessed selfie. Alejo, in total, has designed nine logos.