Have you ever noticed the different personalities within Starbucks while getting your caffeine fix? Designer Alejo Malia, based in Madrid, Spain, created “Starbucks ICONS” as an homage to the 60 million customers that pass through each week. Layering the original design, Alejo subtly depicts characters like the hipster and the self-obsessed selfie. Alejo, in total, has designed nine logos.
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: