The oldest Dutch Brewery, Brand Beer, isn’t looking so old with its new logo and packaging design by Amsterdam-based VBAT. While VBAT took Brand Beer to a modern status, the design still has an authenticity and nostalgia to it that represents the esteem of the brewery. The logo has been simplified, but so has the label–in fact it’s barely even there. Instead, VBAT embossed the logo on the bottle. The matching neck label and bottle cap add an elegance while each beer has a customized logo derived from the main logo.

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Images: VBAT