Brands think consumers are fascinated with vending machines, so whenever agencies lack some inspiration another vending machine is born. Here’s one, a bit odd, but what else would you expect from Old Spice.
This weird vending machine was placed in Grand Central Terminal’s Vanderbilt Hall, NYC from February 12th to the 14th. A so-called Nature Exchange Vending Machine will return unusual gifts if you offer different items from nature, such as snake skin for example. If you only get a seven-leaf clover, don’t dream big yet because this vending machine gets better if you get a hold of weirder stuff.
This vending’s machine ultimate goal was to promote a new collection of scents (Timber, Amber and Citron) and in the video below, you can see what Old Spice’s vending machine was offering during these couple of days: