A “spoiled” presidential announcement and the logo, ripped apart by the Internet community – Hillary Clinton’s 2016 campaign seems to be stumbling right from the get-go.

“Everyday Americans need a champion. I want to be that champion,” said Clinton on Sunday afternoon on Twitter announcing her bid for presidency, but the anticipation was over before that. An email sent from Clinton’s assistant and chairman of the campaign, John Podesta, leaked out to the public via an email to the supporters of her 2008 campaign.


If that wasn’t enough, Hillary Clinton’s new presidential campaign logo, designed by the tried and true design giant Pentagram, set social media on fire. An America-blue H, with a red arrow pointing to the right – simple as that. The Internet erupted with criticism immediately after the symbol’s unveiling. People compared it to a hospital sign, the Cuban flag, even to a plane crashing into the Twin Towers. Wikileaks claims that it is a rip-off of their logo, and many think that it resembles the FedEx symbol a tad too much. One thing most of the critics say is: It’s too simple.

Lindon Leader, the graphic designer who created the FedEx logo, calls it “disappointing, amateurish, clumsy and decidedly static.” Paul Davies, a designer from Etch UK said, “When you put basic geometry with primary colors it starts to feel kiddish.” When you set the Internet on fire, the flames begin to grow. Designer Rick Wolff, created a font based on Hillary’s logo and the name is just as simple and straightforward: Hillvetica. Wolff announced it on Twitter:

Not everyone hated it, though. Dean Crutchfield, a consultant with Sterling Brands, praised the simplicity of the logo, saying it compliments Hillary’s direct attitude. Aaron Draplin, a well-known graphic designer, said that the logo is perfect for social media avatars, where many will see it. Others pointed out that the forward-moving arrow is a symbol of progress, and they also praised the symbol’s subtle positioning on Clinton’s site where it points to donation and newsletter fields.

Images: hillaryclinton.com