Many people consider PPC and SEO as though they were two entirely different online strategies. Although both concepts have their differences in a number of ways, it can sometimes be helpful to think of PPC and SEO as being two sides of the branding and search coin.
SEO and PPC can complement each other in various ways, leading to a more successful strategy for getting your name out there in the best possible way. Here are some salient reasons why SEO and PPC should be used together whenever possible:
Improving Your Exposure
Using SEO and PPC will help to improve your ranking on search engines, which is something that all online businesses today strive for. However, a lot of people decide to minimize their PPC campaigns after they check their SEO score on sites like Search Bloom and discover they’re at the top. It’s important to remember that both strategies need to be considered just as important as each other if you want to keep on top of your ranking.
Finding better Keywords
With organic results in your campaigns and PPC, you will be able to analyze two distinct sets of data to determine which of your keywords work the best. You will then be able to utilize these keywords throughout both methods in making your online strategy more successful.
What’s more, PPC helps to determine the keywords that are used most often when searching for certain services and products online. While PPC ads can help to direct your audience towards your site, the search function will let you know the terms that are used by those potential clients when searching on your website.
The fantastic thing about PPC ads is that you can measure their impact on your online strategy almost instantly. Because of this, it is much easier to figure out which of your ads has the highest rate of conversions, so that you can incorporate the same measures into your SEO campaigns.
Combat Bad Publicity
As mentioned before, choosing to combine your PPC and SEO strategies is a positive step towards enhancing your overall search engine ranking. By doing this, you may find that it is easier to control any negative publicity that arises about your business, therefore protecting your brand.
Most of the time, many Internet users will only look at the first few pages that they are given in their search results, meaning they’ll only see what you post. By using PPC advertisements, you can direct people searching for specific keywords towards particular pages on your website, helping to reduce the chances of them straying elsewhere.
More Social Media
You can utilize social media websites like LinkedIn, Facebook, and YouTube for your PPC ads, thereby enhancing your online visibility. With Facebook, you can even offer ads to a specific audience so that you might analyze the results that you receive. You can use that data to then improve your SEO strategies by tailoring your content to a more targeted market.