Every day you pick up food in packaging that comes in all different shapes and sizes. Packaging is a crucial element to the food industry and designers have to consider how best to deliver the item of food and drink to the consumer in a way that keeps the food intact and doesn’t alter the taste or appearance or the product. Whilst you may not really consider the design process involved, it is very clear that there are certain types of packaging that have become used all around the globe; you can find food items with certain packaging designs in shops across the globe.
Firstly, soup is a food item that has been packaged for decades and is most commonly found in the form of a can. This is a practical way of packaging this food item, and allows the food supplier to easily regulate how much soup is being delivered to the customer. Campbell’s soup cans even became linked to the art world through Andy Warhol when he created a canvas featuring their cans. The trend for packaging soup in cans is slightly changing with the advent of microwaves; as plastic or cardboard packaging can be put straight into the microwave to heat the soup, the popularity for this type of packaging has risen in popularity in more recent years. Nevertheless, the soup tin can is a very familiar design for packaging soups of all colours and flavours.
The Pringles Tube
Pringles is a totally dissimilar food item, packaged in a similar form to soup but for entirely different reasons. This item has been packaged like this since the very start of its production to avoid broken crisps (or chips!) and prevents greasiness. Pringles are recognised world over with their bright packaging and unique design. Whilst the products within this packaging are very similar to those that are bagged, these remain unbroken, are not greasy and each container is able to be stacked full of the food item because of their shape.
Tetra Pak packaging is another renowned food packaging design that is used the world over for many different food items. This carton packaging is commonly used for drink items, however it can be found in food aisles too. Custard is a food item that is often stored in these cardboard containers and Ambrosia custard can be found in food aisles stored in this form. It is become increasingly popular to store chopped tomatoes, and other vegetables use this type of packaging too.
Microwave Safe Packaging
Microwave packaging meals have become very popular in recent years. As people turn to convenience food, they rely on their microwaves to heat these meals quickly. It is imperative that the packaging for this type of food is safe to do this. Marks and Spencer is a large company who regularly feature these types of products in their advertising campaigns. Their ‘Two can dine for £10’ offer relied heavily on microwave safe packaging to deliver these goods to you in a way that was quick and convenient but also left you with a hearty meal. With a plastic tray and lid, surrounded by a cardboard sleeve which shows what you are expected to find inside, you can easily identify a microwave meal in any shop across the world.
Lastly, Heinz is another manufacturer who has prided itself on very well knownpackaging designs. The familiar label was previously printed on glass bottles, however they are now more commonly found on PET plastic bottles. This has meant that the weight of the actual product is reduced, which decreases the cost of transport and it is easily recyclable. The shape, and labelling has remained unchanged and it is easily recognisable in food establishments all across the globe.
Mercury Packaging are widely recognised as a flexible printed packaging innovation company predominately specialising in the food industry.