Growth is an essential part of business, and the way a company manages its brand(s) can have a significant impact on the type of growth it will experience. Vice versa, how a company plans to grow is very important in choosing the correct brand management model. For example, if your expectation is not incremental, slow-and-steady, … Continue reading Interview: An Agile Approach to Brand Architecture, with Nital Patel, Lippincott