In mid-2020, Tanishq, a jewelry firm and subsidiary of Tata-controlled Titan Company in India, released an advertisement as a part of its “Ektavam” (or oneness) campaign, and were caught in the middle of a controversy due to the advertisement showing a Hindu bride and her Muslim in-laws observing a baby shower in the Hindu tradition. … Continue reading When Brands Should Shut Up – A Study on Brand Activism