In her last lesson, Flavia dives into content efficiency, and how the way it’s described today makes it a false promise. She depicts a different approach, where it’s not something external (like an editorial calendar) that makes you efficient, but rather the processes you built into your editorial strategy.

Flavia also touches upon the brilliant concept of “invisible time lost”, famous among the engineers she tends to work with throughout her B2B consulting. And she uses clear numbers to prove that creating content the editorial way versus the traditional way amounts to more than 57% less effort, with even better results—all because of your switch from quantity to quality.

No templates. No formulas. Just you doing what’s right for your audience and your brand, be it big or small.

Exercise 1

Contemplate your relationship with efficiency and whether simply sticking to a calendar (regardless of the quality of the result) is all you need. Is this something you’re comfortable with or something you’d like to change?

Exercise 2

Take Flavia’s calculations around the time it spends to create content and adapt them to what you believe your current process looks like. What does comparing that to her editorial way tell you?