If thought leadership is a mindset rather than a content type, then it’s safe to say that everything should feed into that thought leadership, right? This is especially important for communications experts whose roles then transform, as Flavia so rightly points out, into that of an editor-in-chief for their brands. That editorial mindset is what ends up driving communications across the entire business, changing the way people see everything from case studies to influencer marketing.

Exercise 1

Spend some time with the sample content ecosystem depicted and see how you can already begin rethinking your content sources and types to better create that editorial flow Flavia describes. Should you have any questions, add them to the comments section below for Flavia to answer.