The world is shifting from the attention economy to the intention economy, which means that you must prioritize what it is your brand wants to offer—the effect you want to have on others—rather than the effect their reactions will have on you. Not only is it better for your audience, but it’s also better for you as you begin leading the organization into a more rewarding and authentic process. A kind of organizational mindfulness, if you will.

Exercise 1

Without looking back at the videos in this module, spend some time writing down what it is you learned that you’d like to bring back to the organization(s) you work with. How would you describe the valuable points presented in these lessons in a way that inspires others to follow your lead? Feel free to share your approach in the comments below.