go to store


Sonal Dabral - Global CCO and Vice-Chairman at Ogilvy


What if brands would take advantage of their own country’s rich cultural context in order to strengthen their nation?

Well, they should definitely do so! As marketers, entrepreneurs, managers, branding experts, creatives, and tech experts we should build brands that are rooted in our country’s people, culture, language, expressions, stories, and traditions.

Learn more insightful lessons on how brands can strengthen their nation by focusing on promoting their country’s most powerful traits, explore the impact that such a strategy could have, and get your inspiring dose of creativity from Sonal Dabral, Global Chief Creative Officer and Vice-Chairman @OgilvyIndia.

25.00 EUR

go to store

Sign in with one of your social media accounts:

or with your email / username

Don’t have an account? Register.


We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

You're busy, but you like to
get the best of branding.

Let it come to your inbox once
a week.