BRANDING TO CHANGE THE FUTURE OF A NATION
Sonal Dabral - Global CCO and Vice-Chairman at Ogilvy
What if brands would take advantage of their own country’s rich cultural context in order to strengthen their nation?
Well, they should definitely do so! As marketers, entrepreneurs, managers, branding experts, creatives, and tech experts we should build brands that are rooted in our country’s people, culture, language, expressions, stories, and traditions.
Learn more insightful lessons on how brands can strengthen their nation by focusing on promoting their country’s most powerful traits, explore the impact that such a strategy could have, and get your inspiring dose of creativity from Sonal Dabral, Global Chief Creative Officer and Vice-Chairman @OgilvyIndia.
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