Branding Roundtable 15
According to a recent DMAI survey, effective branding is ranked among the top success factors for marketing a destination. In Branding Roundtable #15 we go beyond the survey numbers, talking in depth to three leading practitioners of the combined science and art of branding a place:
Deana Ivey, Chief Marketing Officer at Nashville Convention & Visitors Corp
Juan Carlos Belloso, Managing Director of the Place Branding Association and international consultant to destinations in Europe, Latin America and the Middle East.
Andrew Fraser, Director of Marketing for Tourism New Zealand
go to store
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: