The famous David Aaker, Vice-Chairman of Prophet and Prof. Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, reflects on disruptive innovation and the imperative of building brand credibility.
Podcast: Branding over WineSee more
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: