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How to Create an Award-Winning Product for the Shelves
Brand Experience During Crisis Recovery: The 5-Senses Approach
How Brands Create an Emotional Connection with Their Customers
Forget Disruption, It’s Time to Stop Interrupting Culture and Join In
Truth Matters: How to Appeal to Savvy Gen Z Shoppers
How Brands Can Speak with Authenticity Across Cultures
Rational or Emotional Decisions in Heavy Industry—Which Is It?
Your Elevator Pitch Starts with a Strong Personal Brand
Distinctive Brand Assets with Essence and Where to Find Them
Employer Branding: Winning the Battle for Awesome Talent
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 1 – The Problem
Embracing Diversity Should Be Best Practice, Not Just a Hot Trend
Walk the Talk – How Brands Lead by Example
Solidarity Is Not for Sale
Predictive Analytics & Machine Learning – Key Drivers for Competitive Advantage
A Better Future, Part 2 – Societal Challenges Shaping Ad Companies
Good Enough Isn’t Good Enough
Personal Brand Narratives: From Self-Assessment to Strategic Content
Creativity for Brands and Lions – The Roundtable #37
Rebranding Made Easy II – The Business Side of Rebranding
Why Big Data is Essential in Content & Data Visualization
Ad Blocking: A Desperate Plea for Better User Experience
Interview with Stacey Trunnell, Brand Strategy Director, Cactus
Asking “How” Not “What” Is the Driving Force Behind Today’s Most Successful Businesses
Dear B2B CEO, Your Brand Is Vital to Your Bottom Line
Branding in the Real World: Acronym Branding
Brand Tonality, Part 1: What Is It?
Time to Clear Out the Cupboards: Lessons in Brand Declutter
Interview: The Purpose of Brand Purpose, with Robert Hoppenheim, Kindustry
How Successful Advertising Campaigns Changed Brands Forever
Will Ad Tech Replace the Modern Don Draper?
Why Personal Branding Is Driving an Exciting Opportunity for Brands Online
Brian Collins: The Brandingmag Interview
A Bit More Lurpak-y, Please – Open Letter to Dan & Ray
Brand Equity: A Strategic Pillar for Competitive Advantage in Luxury Markets
Why Accessibility Is the Key to Actionable Strategy
Employees Would Rather Quit Than Advocate for a Brand They Don’t Believe In
New Brand Architecture for a Fragmented, Digital, Purpose-Fueled World, Part 2 – A Solution
Marketing Isn’t Evil: Brand for Good
Next Marketing Challenges in Brand Communication
Brand Experience Omnipresence in Channel and Audience
Is Your Business Asking the Right Questions About Generative AI?
The Consideration Illusion: Brands Compete for Eligibility, Not Preference
Why a Brand Platform Should Be Your Next Big Idea
Recency & Receptivity – Marketing Lessons from Erwin Ephron
Most Brand Loyalty Is Nothing But Inertia
Engineering Brands for a More Open, Resilient, and Optimistic Future
Social Value Equation: Where Social Media Offers the Most Value
Branded Films Build Empires: Inspire Unparalleled Brand Loyalty with Your Phone and a $40 Mic
Branding’s Perfect 10 – Strategy of the Imperfect
Sustainability Challenges and Why It’s Time to Put Marketing in Second Place
Brand Strategy Spoilers: The Raw Instinct to Win
How Brands Can Put Purpose at the Heart of Their Marketing Strategy
An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems
The New Meaning of Customer Relations
How Confirmation Bias Affects Brands’ AI Future
Purpose Should Be a Business Imperative, Not an Agency Awards Strategy
How Can Organizations Understand the Bottom-Line Impact of Brand?
Creatively Challenged – Predicting the Rise of the Chief Creative Officer
Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust?
Don’t Panic! Interview: Founder & CEO of Bluestone Lane, Nicholas James Stone
Why You Should Consider The Sensory Side of Brand Representation
Electric Branding – Portfolio Strategies and Architecture of EVs
Humanity in Branding: What’s the Role of AI in Consumer Research?
Brand Elements on a Website: A Story that Converts
Is It Possible to Grow Your Business in the Midst of a Pandemic?
State of the Brand: Nordic Equilibrium
Exploding Experience Expectations – a ‘Triple Ex…Threat’?
The Exploration of the Human Psyche: Jung’s Archetypes
Why Keeping It Simple Doesn’t Mean Dumbing It Down
How Purpose Champions Deliver When it Comes to ESG
Performance Marketing? No-One Knows Anything
How to Appeal to Your Customer Base
Growth Path to Iconic Status
Podcast Ep 7: Why Brands Need Long-Term Commitment to Building Credibility, with David Aaker
What Food Brands Can Learn from a “Disadvantaged” Fighter
Unlocking the Spell of Instagram: Social Theory for Modern Brand Building
The Value in Niching Down Your Brand
In a Fraught World, Empathy Is the Most Critical Factor for Marketing Success
The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels
How to Overcome the Challenges of Multilingual Branding
For Leading Brands, Discomfort Is an Economic Imperative
The Role of Brand In a Crisis
Brands, Managers, and Consumers – A Question of Ownership