“I really want PYM to act as an advocate for mental health support at scale.”
– Zak Williams, PYM

“After my dad took his life in August of 2014, my anxiety went into overdrive. I found myself depressed, anxious, traumatized, and unable to cope with daily life,” explains Zak Williams, the son of late actor Robin Williams.

Ever since then, Zak been on a journey to build a movement that supports mental health. In founding PYM, he has taken a bold step on his personal mission. The brand’s mood chews provide people with a natural way of lowering anxiety and helping them feel better and more balanced.

Brandingmag sat down with Zak Williams to talk about the challenges in building a new brand – and the opportunities that lie ahead.

Interested in learning more? Download the latest Don’t Panic! interview, available here.