Alex Normanton is an award-winning, independent Creative Director based in Amsterdam. He is also the Founder, Creator, and Host of DOPA (The Department of Pro-Activeness) – a podcast to talk about creative wellness and put positivity back into the ears and minds of people working within the creative industry. With prior roles at Design Bridge, MassiveMusic, and Saatchi & Saatchi, he has worked in the creative industry for over two decades. He also plays four instruments, enjoys road cycling, getting lost in the Dutch countryside, and is a one-man DIY disaster zone – but that’s another story or two.