Allen Adamson
Allen Adamson is Co-Founder of Metaforce and Adjunct Professor, New York University Stern School of Business. He is the author of BrandSimple, BrandDigital, The Edge, and Shift Ahead. Allen’s newest book, “Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy”, will be published in 2023.
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