Ana Meneguini

As the founder of Lureness, Ana Meneguini operates at the intersection of brand positioning, business generation, and profitability infrastructure. A former C-level executive with defining tenures at market giants such as J&J, Multicoisas, Omie, and Sólides, Ana holds a strong academic background from FGV and USP. In her day-to-day, she partners with business leaders to transform their brands into powerful profit levers. At her core, she is guided by faith and strategic vision—driven by the certainty that life is naturally supernatural, and that the market belongs to those who have the courage to lead the next chapter.