Andrew Barraclough

Andrew Barraclough

Andrew has 30 years of experience working across all aspects of design and innovation across many FMCG sectors, most recently in Wellness and Healthcare. His roles have spanned the Novartis Consumer Health, Reckitt Benckiser, a NED of the Design Business Association, and currently GlaxoSmithKline. He also founded and ran his own design and innovation agency, Pure Realisation, for several years. His experience covers: marketing, product & packaging development, R&D, design management, design leadership, design research, design thinking, and innovation process and pipeline development, working across all areas of a business at a board level, strategically, tactically, and operationally.

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