Professor of branding and advertising with more than 25 years of experience in the advertising industry and in-depth knowledge in OOH advertising, media sales, mobile strategies, brand management, digital marketing, and consumer engagement – brand promotional advertising campaigns for various FMCG, consumer durable, and automotive companies. Currently a visiting faculty at various business schools in Mumbai and Pune. I also founded a digital sales promotion and customer engagement company called BRANDF1IRST in 2016 and we have all the FMCG brands as our clients.
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: