Arjan Kapteijns

Arjan Kapteijns MM RM is a brand and strategy leader with over 20 years of experience working at the intersection of brand, marketing, strategy, and organization. A former CEO of Saatchi & Saatchi and Publicis Groupe Netherlands, Arjan supports international companies in navigating complex challenges where brand change, growth, and innovation converge. He also leads Project X, a brand-driven strategy collective focused on direction-setting questions: how brands create meaning, how that meaning is embedded in organizations and systems, and how it translates into growth.