Arjan Kapteijns

Arjan Kapteijns MM RM is a brand and strategy leader with over 20 years of experience working at the intersection of brand, marketing, strategy, and organization. A former CEO of Saatchi & Saatchi and Publicis Groupe Netherlands, Arjan is currently Client Partner at VIM Group, supporting international companies in navigating complex challenges where brand change, growth, and innovation converge. He also leads Project X, a brand-driven strategy collective focused on direction-setting questions: how brands create meaning, how that meaning is embedded in organizations and systems, and how it translates into growth.