Cameron Shackell

Cameron Shackell

GeneriTrend
Founder and CEO

Dr Cameron Shackell completed his undergraduate degree in Economics, his Master in Applied Linguistics, and his PhD in Semiotics and Information Technology. He is currently a Visiting Fellow at the Queensland University of Technology, and works in the private sector as CEO of GeneriTrend, a firm using AI to quantify aspects of trademarks such as genericness and confusion. His research interests include semiotics, computational persuasion, trademark surveillance, commercial naming, and the economics of intellectual property.

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