Chloe Schneider is a strategist and semiotician at Here Design. Her expertise is in analysing culture and its artefacts — objects, brands, art, films, media, spaces, iconography, and words — to inform and develop brand and design strategy. She has unlocked new ways of thinking for Allpress, one of New Zealand’s best-loved coffee shops, Glenfiddich, one of the most globally iconic alcoholic spirits, and The Fife Arms, a hotel from the co-founders of acclaimed gallery Hauser & Wirth. A background in consumer insight and cultural strategy ensures her provocations are grounded and relevant.
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