Chris Christodoulou joined Saddington Baynes in 1994 as a Digital Retoucher. Now, nearly 30 years later, Chris is the CEO. He pushed Saddington Baynes to become one of the first studios to harness CGI in-house. Their mission is to create sensational imagery that inspires brand devotion. To achieve this, Saddington Baynes teamed up with neuromarketing consultancy CloudArmy to develop Engagement Insights®️ – a world-first approach by a production company, using neuroscience to measure non-conscious perception. We can now discover the emotional impact of imagery and in more recent years, develop and launch brands.
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