As Planning Director, Chris heads up WMH&I’s strategy planning team and has been working in brand strategy and design for the past thirty-plus years. Chris has run strategy and innovation teams at Interbrand and Dragonrouge, and has set up and run two boutique brand strategy agencies during his career, He joined the Identica board in 2012, which merged with WMH to form WMH&I in 2020. Chris is an experienced brand strategist, trained facilitator, and moderator – working on both external and internal branding assignments.
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