Daniel formed Gekko in April 2002 and, over a decade on, it has grown to become one of the UK’s leading retail, field marketing, and experiential agencies providing results-driven solutions to technology and leisure brands. Whilst FMCG has been the traditional domain of the field marketing and impulse purchases, Gekko has carved out an impressive niche in a sector dominated by considered purchases. Through understanding great customer experience to motivate distinct shopper tribes, Gekko converts shoppers into customers of global consumer electronics brands. Daniel is a regular industry commentator in his capacity and experience as a business leader, tech champion and in brand marketing.
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