Daniel formed Gekko in April 2002 and, over a decade on, it has grown to become one of the UK’s leading field marketing and experiential agencies providing results-driven solutions to technology and leisure brands. Whilst FMCG has been the traditional domain of the field marketing and impulse purchases, Gekko has carved out an impressive niche in a sector dominated by considered purchases. Through understanding great customer experience to motivate distinct shopper tribes, Gekko converts shoppers into customers of brands which include Acer, Samsung, Toshiba, Epson, Apple, Fitbit, and Freeview. Daniel is a regular industry commentator in his capacity and experience as a business leader, tech champion and in brand marketing.
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