Following careers in law, corporate finance, B2B technology, and residential property development, David founded SoundOut in 2007 with Grace Hammond. David has led SoundOut into the world leader for music and audio branding testing. The company has combined data science with neuroscience to develop a suite of tools to analyze and measure the effectiveness of music and voice in strategic branding and marketing. Investment into a 3.5 million strong, AI-moderated consumer research panel has led to many of the world’s largest brands using SoundOut for sonic marketing and branding testing.
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