Erich Joachimsthaler

Erich Joachimsthaler, Ph.D., leads one of the largest independent strategy global firms, focusing on the intersection of brands, technology, and marketing. Vivaldi Group consists of Vivaldi Partners, at the core a consulting firm, and a group of businesses that partner with companies and brands in their pursuit of new growth agendas and ambitions. Erich is the author of three award-winning books, Brand Leadership, Hidden in Plain Sight, and the Interaction Field in 2020, where he prematurely put forth a vision of operating brands and companies that AI now makes executable.