Greg Matson is a founding partner of Verdes, a New York-based management consultancy and design studio that focuses on utility and culture. In 2015, he founded Verdes with Brennan McGrath, one of his childhood best friends, and Phil Graham, whom he met while at Mother New York – both being early-stage investors in Verdes. Greg’s work has won Best in Category in I.D. Magazine, Best in Show at the One Show, and is in the permanent collection at MoMA. Greg has authored Brownie’s Guide to Expertly Defined Ideas, a dictionary for defining ideas and brands.