Greg Matson
Greg Matson is a founding partner of Verdes, a New York-based management consultancy and design studio that focuses on utility and culture. In 2015, he founded Verdes with Brennan McGrath, one of his childhood best friends, and Phil Graham, whom he met while at Mother New York – both being early-stage investors in Verdes. Greg's work has won Best in Category in I.D. Magazine, Best in Show at the One Show, and is in the permanent collection at MoMA. Greg has authored Brownie's Guide to Expertly Defined Ideas, a dictionary for defining ideas and brands.
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: