Hendrik is a strategic marketer with more than a decade experience. Originally from Germany, he has lived in Shanghai, Taipei, Kuala Lumpur and is now based in Hong Kong. He has worked with numerous leading brands from a broad range of industries including Shiseido, Ford, The North Face, and HTC. His expertise at the intersection of brand strategy and digital marketing enables him to provide holistic perspectives on building successful brands that appeal to digital natives. Hendrik is a frequent public speaker and has delivered a TEDx talk in 2014. In 2015 he also taught a Digital Marketing class at General Assembly Hong Kong.
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