Ian is the founder and CEO of Principia and brings deep expertise and experience in strategic branding to the unique challenges of the global professional services market. His experience in the sector includes law firms: Baker McKenzie, Covington, Linklaters, Weil, and White & Case; management consulting firms: PWC, KPMG, and PA Consulting, and architectural firms: Arup and Perkins Eastman. After learning from, and later leading at, the best multi-sector brand consulting firms – Wolff Olins and Saffron – Ian established Principia in 2017 to specialize entirely on his passion. Ian has a degree in Economics from Bristol University.
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