Irene Etzkorn’s job title at Siegelvision, Chief Clarity Officer, is an unusual one but also remarkably apt since she is a leading expert on plain language writing and simplifying customer experiences. Irene is verbal—she loves to read, write and speak—so she authors books and delivers speeches, when she isn’t overseeing major Clarity of Experience assignments for Siegelvision’s clients from her home base in New York. Since she co-authored, Simple: Conquering the Crisis of Complexity, with Alan Siegel in 2013, their book has been translated into Mandarin, Korean and Russian, pointing to the universal appeal of Simplicity.
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