Ivan Gurkov has been working in advertising since 2003. Over the years, he has developed his skills going through several global agencies such as TBWA, JWT, and through local agencies in Bulgaria as Art Director and Creative Director. His practice with local and global brands in the European markets convinced him that advertising, in its classic form, is doomed, and just the presence of an outdated type of thinking in modern media benefits neither business nor people. Therefore, in recent years, he has been devoting himself to the development of contemporary alternatives to marketing communications and branding strategies.
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