Kevin Perlmutter

To strengthen a brand’s connection with its customers, Kevin Perlmutter shifts the focus from prioritizing what the brand does to inviting people into how they want to feel. He’s the author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights and creator of Limbic Sparks® Brand Strategy, a behavioral science approach that helps business leaders move beyond traditional approaches and tap into the emotional motivations that drive customer behavior.