Kevin Perlmutter is the chief strategist and founder of Limbic Brand Evolution. He’s fascinated by the science of emotion and its well-documented, often ignored, power to impact brand loyalty. Limbic is all about strengthening connections between brands and people – uncovering emotional insights, focusing brand strategy, and evolving offerings, communications, and experiences to deepen engagement and loyalty. Prior, Kevin led strategy, innovation, and research at a sonic branding studio where he created an award-winning neuroscience research capability to assess the subconscious impact of sound on emotion, brand, and behavior. Earlier at Interbrand, he led client strategy and identity evolution, and created Interbrand’s customer experience practice. Kevin is a frequent writer and speaker.
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