Louie Sumpter is Co-Founder and Strategy Director at the creative agency EveryFriday, which creates powerful campaigns for clients, who range from luxury brands to discount retailers, global corporations to boutique businesses. They include Sky, Sony Music, Barclays, Tesco, UEFA & Deutsche Bank. As Strategy Director, Louie builds a deep understanding of the client’s business, brand, audiences, market, and competitors. Putting insight, brand truths, and market tension at the heart of the work, ensuring the ideas and solutions are strategically sound and provide the right brand platform for the creative teams to work from.
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