Margaret Kerr-Jarrett is the co-founder and director of verbal design at Nihilo, a branding agency that focuses on solving business problems through craft, artistry, and applied research. She is also a published poet. Her work has been featured by Communication Arts, Its Nice That!, Apricity Press, Lumina Journal, Bezalel School of Art & Design, and elsewhere. She regularly writes and speaks about language and branding.
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