With over 15 years of industry experience in transcreation, cross-cultural communications, and strategy, Mélanie has been helping international brands and agencies successfully roll out their external and internal strategies and campaigns globally, including Barclays Wealth, Cointreau, GSK, L’Oréal, Maserati, P&G, and Sony.
Prior to setting up Creative Culture, Mélanie actively contributed to developing the Parisian and now London-based transcreation agency, Text Appeal, from a team of 4 to 30 in 4 years and managing and growing world-renowned transcreation accounts such as Coty, Nikon, and Philips.
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