Mike Foster

Mike Foster is the creative director of brand design agency Straight Forward Design, which he founded in 2008. The agency creates powerful connections between brands and people that drive growth. Since founding the agency, he’s worked across numerous brands for a range of consumer demographics. The agency created the brand for femcare product betty, which seeks to break down barriers helping young girls navigate sanitary products. In 2019 the team redesigned Skittles Pride packaging, honoring the movement by inviting artists from LGBTQ+ community to illustrate the packaging. Plant-based gelato start–up Gigi saw the agency create a striking identity for a category-changing product.