Mike Foster is the creative director of brand design agency Straight Forward Design, which he founded in 2008. The agency creates powerful connections between brands and people that drive growth. Since founding the agency, he’s worked across numerous brands for a range of consumer demographics. The agency created the brand for femcare product betty, which seeks to break down barriers helping young girls navigate sanitary products. In 2019 the team redesigned Skittles Pride packaging, honoring the movement by inviting artists from LGBTQ+ community to illustrate the packaging. Plant-based gelato start–up Gigi saw the agency create a striking identity for a category-changing product.
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: