Mike has been a copywriter for over 25 years, in which time he’s founded two agencies and won a clutch of awards, including D&AD Pencils, a Cannes Lion, Design Week, Dieline awards, and an LIA statuette. As well as leading the Reed Words’ team and working directly on projects, Mike speaks at conferences around the world, and leads creative and training workshops. He has also written on brand language for publications like Computer Arts, Creative Review, and Design Week.
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