Morten Grubak

Morten Grubak

Global Executive Creative Director, Innovation

Morten Grubak, is Global Executive Creative Director, Innovation at Virtue – the agency powered by VICE. During his time at Virtue he has led the launch of Coca-Cola’s first NFT, founded Virtue’s internal Innovation Lab, created a wearable report on digital fashion and established a Grands Prix-winning volunteer project to digitise Ukraine’s heritage.

Morten has led teams to win at every globally recognised competition, including several Grands Prixs at Cannes Lions and One Show best of discipline awards. With hundreds of media appearances a year, he is an oft-requested speaker on culture-led brand action, creativity, and technology.


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