Radu is the Brand Director of Brandium, Inc., the global platform that delivers branding and content education to seasoned organizations and hungry practitioners alike. He ensures consistency across all brands and products, including Brandingmag. In times of need, he is also the team’s go-to designer. Assembled as an engineer, but with over 10 years of design background, Radu has found his calling in solving problems and developing strategies. He faced the challenges of the advertising industry, but didn’t feel he belonged there. In the end, guided by the work of Wally Olins, he is now caught in the intricate web of branding and strategy.