Sérgio Brodsky

Sérgio Brodsky

Sérgio Brodsky (L.LM, MBA) is Founder and Principal at strategy and innovation consultancy SURGE, Marketing Lecturer at RMIT, Columnist and Editorial Board Advisor at Marketing Magazine, Columnist at The Fifth Estate, Chairman of the prestigious The Marketing Academy, alumni. Sérgio is the radically innovative model to brand communications he coined Urban Brand-Utility (UBU), through which a brand's touchpoints become the deliverers of public utility services, underpinned by a circular revenue model. Sérgio began his career as an IP lawyer and progressed as a high-tech military consultant before pivoting towards brand strategy, media, and innovation, internationally.

Loading...
branding-magazine

Don’t have an account? Register.

branding-magazine

We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!

Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.

Got it
branding-magazine
MailChimp error message holder
Got it

Ad block

We noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.

Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights:

We use cookies to help us improve, promote, and protect our services. By continuing to use Our Sites, you agree to our Cookie Policy Learn more

newsletter