Sérgio Brodsky (L.LM, MBA) is Founder and Principal at strategy and innovation consultancy SURGE, Marketing Lecturer at RMIT, Columnist and Editorial Board Advisor at Marketing Magazine, Columnist at The Fifth Estate, Chairman of the prestigious The Marketing Academy, alumni. Sérgio is the radically innovative model to brand communications he coined Urban Brand-Utility (UBU), through which a brand's touchpoints become the deliverers of public utility services, underpinned by a circular revenue model. Sérgio began his career as an IP lawyer and progressed as a high-tech military consultant before pivoting towards brand strategy, media, and innovation, internationally.
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