Shachar bridges the worlds of brand strategy and creative writing. He spent 15 years in marketing – mostly at boutique B2B agencies (including his own), working on more than 100 brands in dozens of industries. He now teaches advertising and branding at the University of Illinois (where he got his BS and MS), while taking on projects through his consultancy, Bluegreen Branding. Shachar’s entrepreneurial path includes time as a business owner, university lecturer, and academic director, nonprofit association founder, published cartoonist and columnist, illustrator, political consultant, food critic, film critic, and chess champion.
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