Tim’s expertise crosses many aspects of branding including positioning, identity portfolio strategy, innovation and engagement. He understands the role that brands can play in driving dramatic business growth, and the importance of becoming an “overnight expert” to help solve complex challenges. At Brand Union, Tim has led numerous strategy projects both on corporate and consumer brands, including GSK and Reckitt Benckiser, Pernod Ricard, Heineken, CBRE and Jaguar Land Rover. Tim is an avid writer and has been regularly published in leading publications on a range of both consumer and corporate branding topics.
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