Vladimir founded Labbrand in 2005 and has assisted over 100 brands to understand and adapt to the Chinese market. He is an expert in helping both foreign and domestic brands to identify their unique positioning and execute effective branding strategies. He has an innovative mind, a natural instinct for trends, and a great understanding of the Chinese cultural context through years of experience with clients such as LVMH, Givaudan, Mercedes-Benz, Club Med, ING, Volkswagen and more. Vladimir has been interviewed by The New York Times, Le Monde and CNN regarding branding strategy and brand naming in China. He speaks fluent French, English, Mandarin Chinese, Russian and Serbian.