Willem Haen

With a background in industrial design engineering, Willem first built agency experience in design management with Sieger Design, Germany, before obtaining his Master’s degree at the University of Art and Design Helsinki. Since then, he’s honed his branding and innovation talents through clever communication, creation, and brand management – in practical and strategic capacities – notably with the Finnish electronics and consumer goods companies Nokia, Genelec, and Amphion. Willem is now a key driver of conversation around brand at Frontify as the Brand Engagement Lead, where he builds relationships with global brands and thought leaders, explores industry trends, and pursues ongoing education around the topic.