Strategic brilliance shines from Yael, Pearlfisher’s deeply inspirational Strategy Director. As head of a diversely talented team that build the future for clients’ brands, Yael is responsible for creating the pure original thinking that shows the way forward and lays the clear foundations for great design. Her creative thought leadership and powerful strategic direction unlock the door to highly impactful, iconic work while enriching Pearlfisher’s expertise with unique intellectual capital. With a background in communication at Grey New York and Leo Burnett Chicago and Istanbul, Yael possesses broad brand expertise and multinational experience. Her cultural influences combine the Middle East, Europe and America, giving her a rich worldview and bringing a global perspective to everything Pearlfisher does.
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